Micro-Targeting: A Chong Designs Exclusive
Web surfing is like channel surfing. If you don’t capture your viewers’ attention in the first few seconds, chances are they will never make it to the rest of your site. Micro-Targeting allows you to maximize this initial impact by making sure they first thing your viewers see is likely to strike their individual interests. We can tailor content based on geographic location, demographic, or even the keywords they goggled to find your site. We recommend this feature to all large or federal campaigns.
Does this mean that different people see different sites?
Yes. That said we will not let campaigns use it to hide information or otherwise be duplicitous. Our general rule of thumb we will use it to HIGHLIGHT the best content on for a given viewer, but make all such content available to all viewers.
How can it be used?
Show people the endorsement from their local paper first. When five identical articles exist, use the one people are most likely to trust. Put the focus on regional or local issues in a way you’ve never been able to do. Tone down your fundraising appeal to avoid turning off consitiuents and turn it up to speak frankly with ActBlue donors—at the same time.
Note: This is a comprehensive program custom designed by our consultants to meet your needs.
Micro-Targeting: A Chong Designs Exclusive
We are experts at using motion to not only make your site stand out in the field of template-like anonymity, but also to influence what your viewers actually notice and click.
The human eye responds to motion.
Steer viewers to the strongest content on your site. Pull their gaze to your contribute button the second they finish a particularly inspiring article. Make the ActBlue donors shopping for a pet race take notice, simply by outclassing your peers.
All of our sites—no matter how simple—incorporate motion so you stand out.
Viral List-Building and Fundraising Tools
Lists are your lifeblood. Let them grow.
It is impossible to predict when momentum will turn in your favor. Or when a particular story or ad will gain traction. But when it does, be ready for it with built-in viral features that enable your supporters to effortlessly translate their enthusiasm into tangible results.
What: A series of tools that allow your supporters to easily call their contacts to action.
Why it works: People who are motivated enough to contribute, sign up to volunteer, or even read an article about your candidate are often willing to spend an extra ten seconds asking their friends to do the same. Our tools allow you to capture these addresses for future use.
How do we maximize our viral potential?
We’ll teach you. (Free, obviously.)
Online Fundraising
Fundraise online or have us do it for you.
The Chong Designs Difference
Instead of charging for a secure contribution form (they’re available for free online to democrats anyway) we will set you up and teach you the basics for free.
Need more help?
Our consultants are experienced online fundraisers. We can design a fundraising strategy to your specific needs, or even raise the money for you.
New media Advising and Ad-Buying
Learn from the Private Sector.
The Internet: a Message Crafter’s Dream
The fact is, new media advertising is a good way to build name recognition, your brand, and your fundraising base. Though it hasn’t replaced television and radio—yet—new media advertising can already be an extremely valueable tool to most campaigns.
Well placed banner-ads reminding people of the national debt on the business section of a local paper’s website can help increase name recognition and brand your candidate as a fiscal conservative. So can making sure your candidates name appears every time people google “fiscal conservative” “national debt” etc. All else aside, simply doubling the traffic through your list-building features is likely to double the size of your lists.
Haven’t convinced you yet? Contact one of our consultants. We will.